Lou_Head_ShotMaster Personal Trainer



Lou began his career in health and fitness straight out of college. He had learned personally the power of strength training for transforming his body, increasing energy levels, preventing muscle/bone loss and improving overall health, and felt empowered to share that with others.  In his early career, Lou worked primarily with clients in quest of muscle gain, strength and athletic performance. This was the primary focus of his education and also aligned with his personal fitness goals.  Sometime around 2006, Lou expanded his client demographic, and began working with women and seniors seeking the guidance of personal trainers to reap the benefits of strength training.

In 2012, Lou co-founded Lift and Live Fitness.  Now, fifteen years, 19,000+ client hours and counting after becoming a professional trainer, Lou co-operates Lift and Live Fitness with his wife, Larah, works with a wide variety of people – from the D1 athlete pursuing elite strength and performance to kids and adults alike pursuing overall healthy and wellness – sharing his passion, and teaching proper form and positioning, training balanced strength and conditioning, all while preventing injury.

Below is a little about Lou’s fitness “journey” and a few physiques he wore over the years. Lou’s goals have always been focused on strength, optimal health and having the energy to be the best husband, father, trainer and friend he can be.   –“Strength is the adaptation that leads to all other adaptations you really care about.” – Charles Staley

Top left(grand canyon 2012)- “Big Lou” 250 lb 13%BF – Training 3-4 days/week in the 4-6 rep range, focusing on getting as strong as possible, no cardio and consuming 4500 calories. Best lifts: 385lb bench press, 455 squat and 545 deadlift. 

Below(St. John 2017)- “Medium Lou” 202lb 8%BF- Training 3-4 days a week in the 4-6 rep range, focusing on getting as strong as possible, no cardio and consuming 3200 calories. Best lifts: 310 lb bench press no spot, 405 lb squat and no deadlift because I am a wuss now and focusing more on hang cleans.

Bottom(Jersey shore 2010)- “huge/fluffy Lou” 310 lb 24%BF- Training 3-4 days a week in the 4-6 rep range focusing on getting as strong as possible, no cardio and consuming 6500 calories. Best lifts: 505 lb touch and go bench press, 635 lb squat and 585 lb deadlift. Only time I received a red flag with my health, high cholesterol/blood pressure. Disappeared once I got under 270lb. Also for the record jersey shore girls do not care how much you bench press 

Lou’s time off from training clients and running a successful business is spent trying to be a hero to his two boys, Vinny and Kody and doing anything exciting and active with his family. 

Lou learned very early on that, if he truly wanted to give clients the personal training and guidance to reach their goals and thrive in their lives, he needed to open his own facility with the kind of workout programs his clients needed. So that became the dream: to provide the type of atmosphere that cultivates success and true change in a person with supportive gym trainers. After years and years of preparation, the timing was right to pursue his dream, and he opened L&L Fitness with his wife, Larah.

Are you ready to train in a personal training facility without any distractions? Get the guidance you need? Actually REACH your goals? Contact us today.